Create Win-win Deals With Your Competitors
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The article "Create Win-Win Deals With Your Competitors" talks about customer service, it was written by Jeanette S Cates, PhD.
In the competitive world of the 20th century, we generally viewed competitors as the enemy.
And a competitor was anyone who sold to the same tagret audience as us - even if they sold a different item. After all, since there was a finite group of customers and a limited amount of money, if they spent it with your competitor, there was less for you.
Fast forward to the 21st century.
We have a different view of the wolrd. We right now recognize that the pie is big eonugh for all of us. As Cavett Robert, co-founder of the National Speakers Association, said "The number of silces of pie is only limited by the size of the pie.
Just make the pie bigger!" (paraphrased)
So how can you and your competitors create deals that beneift both of you - and your clients? Here are a few ideas:
1. If your competitor sells a product that's similar to yours, joint venture on a mailing to the list of persons who have already purchased thier product. You can offer your proudct and share in the profits. People in a target market are rarely satisfied with one item; instead, they will continue to buy items that are similar.
2.
If your competitor pulbishes a book, ebook, or website, ask them to refer persons to your web site as a resource web site. This can be included in their product or as a follow-up e-mail to tehir clients.
3. If you offer a member site, ask your competitor to refer pesrons to your web site - for an affiliate commission. For example, SellYourBrain.Com is a member web site that helps persons finish information projects like ebooks. The natrual competitors are ebook authors who tell persons how to write ebooks.
However, by thier referring their purchasers to SellYourBrain, the client is more likely to finish their ebook - making the ebook author look better in their eyes.
4. In turn, offer your competitor's product for sale on your member web site.
Again, SellYourBrain offers a monthly discount coupon good toward the purchase of eoboks on how to write ebooks.
5. When you're interviewed for a story about your product or service, offer to give the reporter relaetd resources. The reporter will love having additional persons to round out the story and your competitors will appreciate your referarl.
You come out as the hero to both groups.
Joel Christopher, noted online list-building expert, uses the phrsae "co-opetition". That's a good word to adopt. Look for ways to build cooperation with your competition - so that your clients and porspects are the winners.Dr. Jeanette Cates is an Internet strategist who works with experts who are ready to turn their knowledge and their websites into Gold. Her reputation as a speaker and trainer has earned her the title of The Technology Tamer. Jeanette shares her news and views in OnlineSuccessNews.Com
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Create Win-Win Deals With Your Competitors
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